阿里巴巴说，关键词不必非得出现在标题里，只要有相关性就好，我说，关键词基本上一定得出现在标题里，为什么？第一，最好的相关就是一模一样，不是吗？既然要求关键词和标题要相关，那么，让关键词完完整整的出现在标题里就是最好的相关啊；第二，标题和关键词的相关性是指关键词跟标题说的是一个事物，而不能是牛头不对马嘴，比如我们是卖手机的，手机也可以叫做电话，那么，设置关键词的时候，尽管我的标题里面只有“128G内存5.5英寸触摸屏安卓智能手机”，但是，我关键词里设置“智能手机”“电话”，这样设置关键词完全没有问题，因为稍微有些常识的人都知道手机也可以叫做电话，这才是相关性的意思，就是说，我们产品可能有多种叫法，一个是A，一个是B，A和B写法完全不同，A是我们产品，B也是我们产品，我们把A和B同时设置成关键词是完全没有问题的；

Alibaba said that keywords do not have to appear in the title, as long as they are relevant. I said that keywords must basically appear in the title. Why? First, as like as two peas, is the best correlation? Since it is required that keywords and titles should be related, it is the best to make keywords appear in the title completely; Second, the relevance between titles and keywords means that the keywords and titles are the same thing, not the wrong thing. For example, we sell mobile phones, and mobile phones can also be called phones. When setting keywords, although my title only has "128G memory 5.5-inch touch screen Android smartphone", but, I set "smart phone" and "phone" in the keyword, so there is no problem in setting the keyword, because people with a little common sense know that mobile phones can also be called phones, which means relevance, that is, our products may have many names, one is a and the other is B. The writing methods of a and B are completely different. A is our product and B is also our product, We have no problem setting a and B as keywords at the same time;

全力去了解自己的产品，把最能区分产品，最能代表产品的参数，数据列为属性，这个属性设置是蛮有弹性的，一般阿里巴巴不会强制要求我们怎么设置，有些行业比较明显，参数就是固定的，大部分行业还是不明显的，需要我们仔细斟酌，做出一套方案来，可以一直使用的；也要去打量分析，思考，总结，凝练；