数据丑闻爆发后，引起了广告主和监管机构的不满，Facebook也被推向了舆论的风口，直接导致净利润“腰斩”仅为26.16亿美元。除了天价罚单和反垄断调查，广告主们开始纷纷撤离平台，多家公司停止在Facebook及其图片分享网站Instagram上投放广告，让Facebook平台遇到了前所未有的大难题。

After the data scandal broke out, it caused the dissatisfaction of advertisers and regulators, and Facebook was pushed into the air of public opinion, which directly led to a net profit of only $2.616 billion. In addition to skyrocketing fines and antitrust investigations, advertisers began to withdraw from the platform one after another, and many companies stopped placing ads on Facebook and instagram, the image sharing website, which made the Facebook platform encounter unprecedented problems.

不仅如此，不断调整的广告政策和调整过后CPM价格过高也导致了广告主撤离。事情发生后，各国监管机构加强了对Facebook的审查，GDPR的生效和加州消费者隐私条例的生效让Facebook不得不采取各种措施满足监管的要求，这样一来反复无常的广告政策便惹怒了广告主，使他们最终“逃离”平台。同时，Facebook在算法进行了相关调整后，整体远离内容分发，开始为用户推荐更多家人、朋友信息而非企业、品牌信息，曝光给用户的信息流广告数量减少导致平台广告位竞争加剧，CPM的价格不断攀升。