探探是一款专为年轻人设计的社交应用，为用户提供结识陌生人、扩大社交圈的新途径。目前，已有超过1亿人使用探探聊天、交友，寻找自己的灵魂伴侣。借助先进的人工智能技术和智能推荐算法，探探的宗旨是为平台上的每一位用户找到最合拍的知己。该平台拥有严格的信息保护机制，确保交友过程中用户的信息不会泄露。

Tantan is a social application specially designed for young people, providing users with new ways to meet strangers and expand their social circle. At present, more than 100 million people have used probing, chatting and making friends to find their soul mate. With the help of advanced artificial intelligence technology and intelligent recommendation algorithm, the purpose of probing is to find the most suitable confidant for every user on the platform. The platform has a strict information protection mechanism to ensure that the user's information will not be leaked in the process of making friends.

为了实现品牌知名度和应用安装量的"双提升"，中国社交应用探探投放了Facebook品牌类广告，结果发现，相比移动应用安装广告，品牌类广告的单次安装费用要低28%。因此此次探探在Facebook上做推广的目标是改善广告表现，探探希望制定和测试新的营销策略，并通过投放品牌类广告，同时提升品牌知名度和应用安装量，取得"一箭双雕"的效果。